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Talk to your babies/children – Read to them – Turn off the television

Blink—And They're Grown

Today’s guest post comes from 4C Board Chair Davida Gable.

In the late 1990’s, Julie Aigner-Clark founded The Baby Einstein Company which sold videos of babies playing with toys with classical music in the background.  These “educational” videos were marketed to parents as a way to safely educate their babies during the most critical period of their lives for brain development.

Every living adult in the United States knows a video in a TV buys precious time when in the company of children.  Who wouldn’t love a video that makes her normal baby a Baby Einstein, too?  In 2003, 33% of American babies aged six months to two years had a Baby Einstein video.  In fact, a 2005 study showed that 49% of parents believed educational videos were important for intellectual development.

Ms. Aigner-Clark eventually sat next to Laura Bush in President George W. Bush’s 2007 “State of the Union”…

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