Talk to your babies/children – Read to them – Turn off the television
Today’s guest post comes from 4C Board Chair Davida Gable.
In the late 1990’s, Julie Aigner-Clark founded The Baby Einstein Company which sold videos of babies playing with toys with classical music in the background. These “educational” videos were marketed to parents as a way to safely educate their babies during the most critical period of their lives for brain development.
Every living adult in the United States knows a video in a TV buys precious time when in the company of children. Who wouldn’t love a video that makes her normal baby a Baby Einstein, too? In 2003, 33% of American babies aged six months to two years had a Baby Einstein video. In fact, a 2005 study showed that 49% of parents believed educational videos were important for intellectual development.
Ms. Aigner-Clark eventually sat next to Laura Bush in President George W. Bush’s 2007 “State of the Union”…
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