Branding. One of the most important elements in an author’s world, and often also the hardest to properly achieve.
About a year ago, I decided to undertake learning Photoshop, and other design tools, in order to have full control over my brand. This included covers, marketing, and other promotional items. It was a big decision, and one which came with headaches, tears, and copious quantities of self-doubt.
To appreciate where I ended up, it’s important to understand the journey I took to get there. If you want, you can skip to the end to see the good stuff, though. I won’t be mad.
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