I just have a few comments (strictly my opinion) about social media.
Do you have a Facebook page? Is it an author page? I follow several authors on Facebook. The best ones are those that let me know about their books, as well as enlighten me about something that may pertain to writing or a particular genre or topic. I (again this is just my personal opinion) think that personal topics are best left to personal pages. I’m not the author’s friend (and if I am I will be their personal Facebook friend) so I don’t think I should be involved in personal stuff. That doesn’t mean an author can’t talk about how they are motivated, their muses, their writing process, etc. But it does mean I don’t want to read about their trip to the grocery store or their cat’s hair balls.
And, if you want people to follow your blog AND your Facebook page, you need to make them different. Different content or at least added content on one or the other.
Social media takes time to make each platform unique. Not everyone can do all platforms. Nor should they try. Oh, and please don’t post on Facebook a bajillion times a day. Save it for your friends. Not your (potential) readers.
Twitter just complicates things. In order to get any traction with Twitter, you have to be prepared to post…a lot…at different times of the day and night.
And if the only thing I ever see from someone on any platform is them promoting their own book, I’m quickly disinterested. Life is so beautiful and filled with so many interesting stories and events. Plenty to talk about on Twitter besides your own book.
By the way, the extreme examples I have seen are not any of my blogging friends. But in case you are looking at spreading your wings into social media, these are the opinions of one person.